2012 School Fundraiser

Raise money for your school selling White Rabbit Easter products. Learn More.

Latest News

White Rabbit has introduced a new line of Easter Egg kits.
See our new Easter Products

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Welcome to White Rabbit

Recognized for our Easter Egg Colors.

Respected for our quality.

White Rabbit Dye Company is dedicated to providing our customers with economical, easy to use, water soluble colors that have hundreds of uses. Our Food Drug & Cosmetic grade pure food colors have been used by families across our nation since 1888, and are totally safe and non-toxic.